Woman Crush Wednesday - Branka Tomic

Tell us a little bit about yourself?

My name is Branka. I was born and raised in Chicago but my family is from Serbia (I visit quite often and still have family living there). I am the Co-Founder & Creative Director for LVX Nail Lacquer.

Do you have a favorite aspect of your job?

Choosing and naming our seasonal colors and collections! Ever notice our color names have a historical or meaningful messages tied into the shades? 

What does self-care mean to you? 

Self-care is taking care of yourself (whether mentally or physically) in a way that helps propel you to be your best self for the given moment.

What inspired you to start your own company?

I’ve always had a desire to start my own business. I combined my entrepreneurial spirit with my obsession with nail polish and jumped feet  first into creating LVX. I believe nail polish has the power to express anyone’s  personality, individuality and emotion.

After finishing school, I couldn’t stop thinking about starting my own business- I knew the 9-5 world was really restricting my creative abilities and inner drive. After some serious soul searching, I discovered what I really wanted to do and realized that there was a void in the beauty market for an eco-friendly luxury nail brand. No other brand had a custom collection solely based on designer, runway and pantone color trends that directly fused with high fashion.

What is the biggest lesson you've learned as a Girl Boss and what encouragement can you offer an aspiring girl boss? 

Amongst the challenges I have faced, one that really stands out is the importance of creating and building an extremely encouraging support system around you. It was (and still is) crucial for me to surround myself with positive and inspiring people I can learn and draw inspiration from. My advice to fellow entreprenuers is: 

When it comes to business ideas with passion behind them, the only option is to run wild with them and not let anyone stop you. If you truly believe you will succeed - you will.

Follow your heart, not your wallet.  Passion is the best investment you can ever make in your business; if you’re passionate and relentless, the financial success will follow.

It's summer! What's your current theme song?

Major Lazer- Light It Up! 

Thank you, Branka!


Keep an eye out for our next #WCW!