Woman Crush Wednesday - Lauren Berkovitz

Tell us a little bit about yourself:

Lauren B.  The B stands for Berkovitz -- my last name. I am from the East coast originally; born in Boston, and raised in a very small town in Rhode Island. I have lived in California now for nine years. I am the Founder and CEO of Lauren B. Beauty, and VP of Philip B. Botanicals.

Do you have a favorite aspect of your job?

I LOVE what I do every day! The Beauty industry is such a cool industry to be involved in.  I am excited to wake up every day and rush to work. I wake up with tons of new ideas and energy (most days) and can't wait to get in to put them into practice. I love being able to work with people, and creating remarkable products that are changing the footprint of the beauty industry. I love working with different customers and types of people all over the world: from customers, to distributors, to regulatory agencies and everyone in between. Learning about different cultures is fascinating; visiting customers in their element is also life changing. I equally love formulating products. When I get an idea I run with it, and have created some of my favorite products and colors that way with an idea and goal, and no restrictions.

What does self-care mean to you?

 This sounds cliché but I feel that self-care and beauty really starts from the inside. It is not only physical to me, but more of how a person feels and treats their mind, body, and soul. It’s all encompassing. People that are beautiful on the inside and who practice self-care are more beautiful on the outside in my opinion!

Care to share your morning routine?

-I wake up around 5:00am and head to the gym for my morning workout (I currently am obsessed with Orange Theory Fitness and take their classes 3-4 times a week). I workout for 60 min.

-Come home and have a healthy breakfast, either a protein shake or poached egg and avocado.

-Shower with my favorite beauty products, embark on a very basic beauty routine, and get ready for the day.

-I am normally at the office by 8:30 - 9:00am-ish ...and ready to conquer the world hehe :)

Must-have beauty products:

ALWAYS polished nails, and manicured hands and cuticles. The perfect first impression is more than just polish, but the whole appearance of your hands and nails…hence the perfect Lauren B Manicure. Philip B is my lifesaver for everything hair, the perfect treatment shampoos & Conditioners all the way down to my styling aids. Jet Set hair spray, I can't live without. My favorite drugstore beauty buy is Neutrogena makeup remover pads and oil absorbing sheets.

One beauty item you can’t leave home without?

I can't chose only one... I can't live without my Lauren B Hand Scrub- I use it twice a day because I am legitimately addicted to it.  My Nail and cuticle balm are a close second, and my Philip B. Jet Set Hair Spray.

It's summer! What's your current theme song?

Sia- Cheap Thrills.  It’s currently stuck in my head.


Thank you, Lauren!


Keep an eye out for our next #WCW!